Launched in 2009, I founded the Data Liberation Movement(DLM) to ensure data rights for all. The DLM strives to educate users about the opportunities for simplified analytics, better performance, deeper analytics, fair pricing and transparency in testing. The opinions shared are my own and not those of Netezza Corporation, my employer. The DLM provides an open forum for technologists to exchange ideas and ask questions that will enable users to evaluate the components of business-critical analytic solutions and make the best decisions for their businesses.